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伍弯,马爱霞
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伍弯 and 马爱霞
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摘要: 随着我国医药卫生体制改革的不断深入,基本药物制度和基本药物目录不断完善。《国家基本药物目录》(2012年版)(以下简称2012版基本药物目录)的出台给基本药物市场带来了机遇和挑战。本文从基本药物、基本药物制度出发,阐述2012版基本药物目录新特点以及其给医药企业带来的机遇与挑战,最后提出相关营销策略。
Abstract: With the development of the medical health system, essential drugs system and essential drugs list are improved gradually. National Essential Drugs List(2012 edition) introduction will bring opportunities and challenges to the esential drug market. From the point of esential drugs and esential drugs system, it was expounded on 2012 edition esential drugs list new features, as well as the opportunities and challenges to the enterprise, and finally made relevant marketing strategies.
伍弯,马爱霞. 基本药物营销策略初探[J]. .
伍弯 and 马爱霞. Marketing Strategies of Essential Drugs[J]. .
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